Friday, March 12, 2010

California Dreamin'

Coincidentally enough, this was the song blasting in my spin class the night before i leaving for EXPO (a funky hip-hop version) and it was indeed "such a winter's night" in Boulder...with Spring snowflakes the size of cotton balls floating around.  Checking in at the airport, a group of girls, Spring breakers, perhaps, were figuring out how quickly they could get to In-n-Out burger once we landed, and a very Western-looking couple, who may have been driving for a long time to get to DIA were concerned about where to find the McDonald's (at 8:30 AM?!)  Have any of these people seen Food, Inc???  The line at Einstein's bagels was longer than the one at security, leading me to wonder if, like my vegetarian daughter, these folks depend on bagels as their primary source of protein... Sometimes it takes a foray out of Boulder to realize that Natural Foods are, in fact, niche.

But now Anaheim Convention Center neighborhood is transformed into a granola megalopolis.  Unbelievable! You really have to watch what you pick up as you stroll the aisles.  Ever try pizza-yogurt-smoothie-crackers-protein bar-chips-chocolate milk in a 15 minute break?  Was that me having a hard time with the folks headed to the burger joints? ;)

Last night's opening reception was hosted by New Zealand.  Had a great organic Pinot, and treats ranging from Salmon rolls to goat cheese drizzled with honey (you see here my colleague Andrea enjoying her glass - she was happy to be finished with her 3 days of prospecting sales calls, but sad to be out of her rental jeep, which she aptly wielded around like a freeway native).

Our booth looks stellar, thanks to Jared and Rob for setting it up and merchandising it beautifully, and to Jessica for our gorgeous graphics.  We're having a tremendous first day, thanks in part to the onslaught of folks who responded to our 100 Tuffy Steepers and tea samples giveaway... guess our spreading the word really worked :) So nice to be meeting people who try and enjoy our teas, and admire our Steepware.  Cool to see, as well, how loose leaf tea seems like much less of an anomaly these days, than 5 years ago.

More tomorrow, until then, keep it loose!

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